Today's episode takes a deep dive into the world of marketing with a focus on the importance of your company's online reputation with special guest, Chris Kiefer, Marketing Manager at Webfoot Painting & Webfoot Concrete Coatings. Chris brings his passion for marketing to the episode, but more specifically highlights how companies can leverage their online reviews for success! From organically providing greater lead generation and SEO benefits, to the strategies for quantity AND quality, Chris introduces us to Boolean, a new program that Webfoot is utilizing with amazing success to drive more customers to leave quality online Google Reviews! Listen today and take notes - Chris has wisdom to share!