The NCG Book Club continues with a discussion on Daniel Pink’s, Drive, The Surprising Truth that Motivates Us. Facilitated by NCG Coach, Colin Nolan, our group highlights the major takeaways, and personal applications of Pink’s concepts - a step away from the traditional thoughts of motivational drivers. Pink describes the evolution of Human Motivation - one that began at the early need for survival (Motivation 1.0) to his most recent theory of Motivation 3.0 - a compilation of autonomy, mastery, and purpose. By understanding the intrinsic vs extrinsic desires of yourself, the people around you, and the environment best suited for your operating style, we are empowering each other with the tools to succeed and ultimately, generating the framework of our primary aims. Like what you hear on the episode? We highly encourage Drive to be added to your reading list for further concept exploration and personal application.