Eric McDonald built CHP Paint Co.'s culture on a simple principle: you can't out-produce bad culture. After experiencing severe burnout in 2021, he made drastic changes—4-day work weeks, comprehensive benefits, employee recognition programs, and a two-week December shutdown. The results? Productivity increased, profitability soared, and December's "planned loss" became the strategic investment that transformed his entire year. Eric shares how to budget for culture and why bottom-line thinking beats chasing top-line revenue every time.