This week on the podcast, we are back in the studio with Colin Nolan, a Senior Business Coach at NCG to discuss Prospecting and Business Development. In this ever-changing landscape, the journey is both challenging and rewarding, requiring adaptability, creativity, and unwavering determination. 

Prospecting and Business Development involve a dynamic blend of strategic planning, effective communication, and a keen understanding of market trends. Whether it's cultivating new leads through digital outreach or networking face-to-face, mastering the art of prospecting empowers businesses to establish a strong and reputable presence in their industries. 

So where to begin? Colin breaks down the behavioral needs, makes recommendations on getting a plan in place and reminds us that we need to reframe what success looks like. It’s time to incentive behaviors and make these conversations routine part of your weekly sales meetings.